Brand Crush: The Great
I feel like the hardest pieces to find for my wardrobe just so happen to be the ones I wear the most. I'm talking about casual basics- you know, the item in your wardrobe that you reach for over and over and (if you are like me) the ones that you wear pretty much every day of your life. In the past these items have included by favorite gray sweater and sweatpants, my beloved boyfriend jeans, and (obviously) my #BOSSLADIES sweatshirts. They are causal, they are comfortable and they make you look like you changed out of your pj's when you are making the school run.
The thing is, the same pieces that you wear over and over are also the ones you tire of the most. As it stands right now I can't even look at my gray sweater because I am just so bored of wearing it. It's like your winter coat after the first 60 degree day... no way is that baby going back on!
The reason I say that these basics are the hardest pieces to find is two fold. First, in reality these are not things you want to spend a lot of money on. I often find myself thinking why spend the same amount of money on a cotton sweater / sweatshirt that I could spend on a silk shirt. The sweatshirt is eventually going to fall apart whereas the silk shirt could last a lifetime. Obviously, the silk shirt wins, but (and here's where I'm at) for someone like me, that silk shirt might get worn a handful of times in the next year whereas that cotton shirt / sweater will be worn the other 300 days in the year. The past few years I've really been trying to only buy things that suit my lifestyle and the truth is that casual clothes are just what I wear, so shouldn't they be what I spend my money on?
The second issue that I run into is that these type of clothes are not things that you have to spend a lot of money on. Sweaters, sweatshirts, cargo / linen pants... everyone sells these things at every price rage. In the past I've just hit up a J.Crew during a sale and called it a day. The problem of course is that you get what you pay for and while that $20 t-shirt seems amazing in the store, five (or fifty) washes later it never quite looks or feels the same. I again also have to question why I would spend more money on something I rarely wear while I skimp on the stuff I live in every minute I'm awake (and, okay some of this follows me to bed as well)!
Enter The Great. The Great is a the new brainchild of Emily Current and Merrit Elliot and it basically consists of really good basics that are high quality with modern cuts. It's billed as a new take on American classics but for me it actually feels a little French in that it's just simple, well done separates that are casual pieces that can be worn a thousand times and pair with just about everything. It's the kind of thing you want to throw on in the morning when you are running around town or in a casual office environment to make you instantly look pulled together. I first heard about the brand through the Instagram of my favorite local boutique Dress, and I popped in this weekend to see the goods for myself. I really loved what I saw and now I know what I'm going to be wearing every day for the rest of my life. ;) I immediately came home after and gutted my closet, editing it down to the pieces that I will actually wear, and wear often! I had been holding on to things from years ago and the truth is I finally accepted that I just didn't have the lifestyle (or the closet space) for some of the things I was basically just storing.
Below you can see some of my favorite looks from The Great's current season as well as some of my favorite pieces that are available for purchase. Listen, these are not bargain pieces and I recognize that but I would bet that these are the type of things that a lot of you are looking for and it's always to have a great new brand to keep your eye on! I feel like we are going to see a lot more quality causal brands popping up as I think this is the direction mainstream fashion is heading and I for one could not me more excited about this!!! Xx